Adventist News Network
Released by:   Rick Kajiura
Phone:    +31-30-955-324 (June 29-July 8) or +301-680-6300


FOR IMMEDIATE RELEASE
July 6, 1995


COMMUNICATION OF HOPE STRATEGY ADOPTED BY WORLD ADVENTIST
CHURCH SESSION

Utrecht, The Netherlands... Seventh-day Adventists unveiled a new and
innovative strategy of communication to delegates attending the 56th
World Congress of the Seventh-day Adventist Church in Utrecht, The
Netherlands, July 4, 1995.
	Presented by Rajmund Dabrowski, world communication director for the
8.5-million member church, the 17-minute video report focused on hope
in Jesus Christ as the primary message and mission of Seventh-day
Adventists. "Seventh-day Adventists will communicate hope by focusing
on the quality of life that is complete in Christ," is the overall
strategic statement to govern communication both inside and outside the
Church.
	The strategy calls for communication focused on the local church,
enabling congregations and Church members to be effective communicators
with the context of their communities.
	"In order to best communicate hope, all Seventh-day Adventists need
to be more effective communicators," says Dabrowski.
	The new strategy revolutionizes the way Seventh-day Adventists will
approach communication. "We have relied on designated people to be
responsible for communication within the Church and outside. This is
going to change. Every believer is a communicator. This is what we want
to achieve."
	According to the report, Seventh-day Adventists will employ newest
technologies to implement the strategy and on all levels, from local to
corporate and institutional, the Church will concentrate on improving
the image of the Church and portray Seventh-day Adventists as credible
contributors to quality of life for people and society.
	The world session has been already labeled as a high-tech congress
with reports going out around the world via satellite, radio and
computer communication. A compete radio and television studios have
been built in the convention center, Royal Dutch Fairs in Utrecht, The
Netherlands.	
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