The gospel commissions its disciples to communicate, therefore

1. To glorify God is the ultimate intent of all communication;
2. The context of all messages should be the good news of the love of God and the hope of the Second Coming of Jesus Christ;
3. Adventist communicators respond to the church’s ethos, beliefs and values, and express themselves as loyal members of the church;
4. Every legitimate communication or media professional has a holy calling which requires fellowship, support and respect for the medium, message, and fellow communicators;
5. Freedom to communicate with integrity, openness, objectivity, honesty, sensitivity, diversity, and excellence is a priority; employers and constituencies are to be informed of a need for transparent, honest and open communication;
6. We affirm that the Truth and trust are essential to responsible living; and the coherence of and fidelity to theTruth should predominate over immediacy and sensationalism;
7. All of our media productions should be elevating, truthful and ennobling to the reader/viewer and encourage a living faith, practical godliness and a commitment to building community;
8. Every communication professional is obligated to expand their knowledge and sharpen their skills through affiliation and participation in professional organizations, continuing education and professional development, to maintain a high standard of excellence commensurate with the discipline of communication;
9. Communication activities should be free from conflicts of interest; nepotism and favoritism have no place in hiring and promotion of communicators and their staffs; contracts should be awarded fairly, and not on the basis of undue influences; and
10. The messages of the church organization directing the communicator’s activities should legitimately reflect its identity, its values, and should be framed in all decisions and moral choices.

--------------
Adopted at the Communication World Advisory, Silver Spring, Maryland, March 22, 2006.