Vision: 
To create a favorable image of the church, it's mission, life, witness and related activities by using the most effective means of communication.

Mission: 
Building bridges of hope.

Values: 

• Our commitment to communicate hope by focusing on the quality of life that is complete in Jesus Christ
• Our commitment to creative relevance (1Cor 9:19 )
• Our commitment to standards of excellence (1Cor 3:13)
• Our commitment to express all communication in the context of the church's strategic values of unity, growth and quality of life

Functions:
The department facilitates looks the following functions:

• News and information
• Public relations & Media Relations
• Media production services
• Crisis communication
• On-line services, including adventist.org

Goals:   

• Encourage professional continuing education program for division communication directors, including implementation of the Certification Program in Communication
• Conduct Crisis Management Training for administration of the church and institutions
• Provide communication consultation, including crisis communication to the World Divisions
• Develop and implement Public Relations program for the church, including community relations for the church's world headquarters and operation of the Visitors Center
• Establish and facilitate Media Relations with secular media
• Continue to implement world church corporate identity (logo) globally
• Deliver current news and information through ANN Web site, ANN Bulletin, Ground7News podcast, Adventist NewsLine Webcast [new], and Web site
• Operate the church's main Web site, www.adventist.org, and assorted communication sites
• Continue to implement involvement in global Internet ministry, including coordination of the Global Internet Evangelism Network
• Provide a Communique newsletter for the General Conference complex
• Coordinate communication and media services to the GC Sessions and other international councils and events
• Facilitate media productions and development of communication resources
• Provide communication assistance to church administration, ministries and services

The department coordinates the activities of the Adventist News Network, a news agency established in 1994, and also hosts the church's web page on www.adventist.org.

Staff: